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Tourism Assistance Grants

Tourism Assistance Grant (1) - Copy

Tourism Assistance Grant (TAG) Program
The Tourism Assistance Grant (TAG) Program funds meetings and events likely to produce overnight hotel stays at more than one hotel within the Village of Rothschild. The TAG program has different categories to fit an organization’s needs.  All awarded projects must include the Village of Rothschild logo in visual media or “Sponsored in part by the Village of Rothschild” in audio media.

There are four types of TAG grants that support meetings & events:

  • Sponsorship: This grant is for an event that is new to the area, smaller in size, or a general sponsorship request. Marketing Initiatives must target visitors from outside the Village of Rothschild and surrounding communities. Funds can also be used for rental of meeting space or venues for hosting events within the Village of Rothschild and transportation rental for shuttling Rothschild hotel guests to and from events. The Sponsorship Grant does not need to go before the commission for approval and can be approved within a week. Partial award amounts may be given.  The maximum award is $2,500 funding is limited.
  • Promotion: This grant is for expanding the promotion of an existing event. Expanding promotion can include a new geographic market, targeting a new demographic audience or promotion in a new medium. New markets, media and audiences should be chosen based on their potential to increase event attendance from outside of the Wausau area. Funds can also be used for rental of meeting space or venues for hosting events within the Village of Rothschild and transportation rental for shuttling Rothschild hotel guests to and from events. Partial award amounts may be given. The maximum award is $5,000 funding is limited.
  • ​Support: This grant is to publicize an event of major significance that has the potential to generate media coverage and attract travelers from throughout the state, or beyond. At least half of the awarded amount must be used on marketing. Funds can also be used for rental of meeting space or venues for hosting events within the Village of Rothschild and transportation rental for shuttling Rothschild hotel guests to and from events. Partial award amounts may be given. The maximum award is $7,500 funding is limited. If funding is used for procurement of a large conference or meeting to be held within the Village of Rothschild all funding may be used on rental cost of facility.
  • Legacy: This grant is to publicize an event of major significance that has at least three years of operation with a proven track record of attracting travelers from throughout the state, or beyond generating hotel stays at more than one hotel within the Village of Rothschild. Event must be able to show attendance of 10,000 people or more from previous year(s). At least half of the awarded amount must be used on marketing. Funds can also be used for rental of meeting space or venues for hosting events within the Village of Rothschild and transportation rental for shuttling Rothschild hotel guests to and from events. Partial award amounts may be given. The maximum award is $10,000 funding is limited.

TAG Program Guidelines

  • Grant Recognition
    • All awarded marketing projects must include the Village of Rothschild logo in visual media or “Sponsored in part by the Village of Rothschild” in audio media.
  • Award Levels
    • Grant Amount is determined based on the scoring system outlined in application. Grants are limited based on funding.
  • Evaluation
    • To be funded, projects must show that they will generate an increase in visitors and have a positive economic impact within the Village of Rothschild. Applications will be reviewed at the Tourism Commission Meeting following submission. Sponsorship Grants do not need commission approval and are reviewed/awarded within ten business days.
  • ​Application Submittal
    • Applications must be reviewed at least 90 days prior to the event’s start. Tourism Commission Meetings are generally held the second week in the last month of each quarter. Applications can be electronically submitted, mailed, or submitted in person. Email applications to our Tourism Marketing Director at dbrula@rothschildwi.com. Mail or in person at Rothschild Village Hall 211 Grand Ave. Rothschild, WI 54474
  • Post Event Reporting
    • A report to the Tourism Commission following the event must be made to be considered for future grants. A post event report must be given within 60 days of the event and should include event attendance, hotel room pick-up reports, positives/negatives of the event, and future for event. 
Apply for a TAG Grant 

Questions
To ensure the best TAG grant application possible, we offer feedback and support throughout the entire process. Reach out to us anytime for assistance or to take advantage of our expertise. 

Contact
Dave Brula
Tourism Marketing Director
Phone: 715-359-3660
Email: dbrula@rothschildwi.com